Marketing and Media Manager
Overview
Manage Vertical View’s website and social media channels by creating engaging content for both digital platforms and in-house marketing efforts. Provide reporting and analytics for campaigns, and ensure consistent branding, tone, and messaging across all platforms and materials.
PASSION || Engaged, dedicated, hard-working, genuine, driven, enthusiastic
-Be a positive representative for and a dedicated member of the Leadership Team.
-Oversee day-to-day marketing operations and maintain consistent brand standards.
-Develop and execute creative marketing campaigns that attract and retain customers
-Direct and manage both internal and external communication strategies.
-Design or supervise the creation of all marketing assets and visuals.
-Produce short-form videos and photo content for social media and web design efforts.
-Photograph/video events and activities for storytelling and community engagement.
-Analyze campaign performance and make recommendations for continued growth.
AWARENESS || problem-solver, appreciative, personable, good common sense, honest
-Keep marketing procedures, policies, and materials current.
-Stay within agreed-upon budgets and project timelines.
-Research competitors and trends to position the brand effectively.
-Oversee promotions and advertising efforts to build awareness and drive sales.
-Maintain organized records of marketing materials.
-Maintain the marketing schedule and enforce deadlines for all campaigns and events.
MENTORSHIP || welcoming, community-centered, supportive, invested, attentive, cooperative
-Collaborate and coach team members on marketing needs for their departments.
-Address staff and customer conflicts/concerns in a professional and calm manner.
-Offer on-the-floor leadership during busy times to support staff, uphold service standards, and drive membership sales.
Marketing Requirements
-Part-time | 20 hrs weekly | On-site position
-Experience in marketing, communications, or a related field
-Experience in short-form video production and editing (Final Cut Pro, DaVinci Resolve, Premiere Pro)
-Photography and editing experience (Lightroom Classic)
-Familiarity with the climbing industry/community is preferred
-Experience managing social media platforms and analyzing engagement (Instagram, Facebook, YouTube, TikTok)
-Proficiency with Meta Ad Manager, Google My Business, Mailchimp, Squarespace, Canva, and Adobe Creative Suite
-Strong written and verbal communication skills
-Excellent organization and time management; able to work independently with sound judgment
Pay and Perks
-$18/hour DOE + Paid Time Off
-Access to Climber’s Ed courses to develop full climbing skills and experience.
-Gym memberships, staff retail discounts, and access to pro-deals on climbing-related products.